|
Dialog between SAA-led Coalition and Getty Images Results in Much Improved $49 License Product |
|
Written by Stock Artists Alliance
|
|
Friday, 16 November 2007 |
After two months of ongoing and productive dialog with the Stock
Artists Alliance (SAA), Getty Images today announced significant
changes to its $49 "web-resolution" license for both Rights Managed and
Rights Ready imagery.
The SAA-led coalition of artist groups' key concern was this product
should "be restricted to short-term, highly limited, low-value usages
and does not provide a substitute for high-value commercial and
advertising online use licenses."
Getty Images acknowledged the seriousness of concerns the group raised,
and has engaged in productive dialog with SAA to rework the product to
address those points.
Highlights of Changes
The major changes to the RM and RR products - compared in the chart
below to the products as originally presented - mean they are now
clearly and narrowly defined, limited not only to a three month term,
but also by additional parameters that effectively constrain usage.
Limitation of size
A maximum usage size of 180x150 pixels is now clearly defined. This clearly limits this license to secondary or spot usage.
Limitation on Distribution
In the original product, distribution was unlimited, allowing $49
licenses for major commercial campaigns. The revised product
effectively eliminates this loophole. Distribution of a single web ad
is now limited to one website only. Distribution of a single
promotional email is limited to 10,000 recipients for RM, and a single
email blast for RR. Use on a website is limited to a single page, and
not unlimited pages as in the original product.
| $49 Product |
RIGHTS MANAGED
|
RIGHTS READY
|
ORIGINAL
|
use for one commercial or editorial website, web ad, email, mobile or multimedia for one year |
use in web or electronic media
for commercial or editorial projects
for one year |
| REVISED |
Commercial:
One of the following uses at a size up to 180x150 pixels -
use on any single page in one corporate or promotional Website for up to three months or one Web advertisement on no more than one Website for up to three months or one promotional email sent to no more than 10,000 recipients for up to three months.
Editorial: Editorial use on any single page of one editorial Website at a size
up to 180x150 pixels.
|
Electronic
or web - single use at a maximum of 180x150 pixels in web or other
electronic media for commercial, editorial or internal projects for up
to 3 months.
Example uses:
* Use on a single corporate, editorial or promotional website or intranet
* A single web ad on one website
* A single bulk email
|
SAA Executive
Director Betsy Reid says the organization's leaders are pleased the
direct dialog led to "an improved license product that resolves many of
the concerns raised by photographers and our coalition. It expands new
licensing opportunities in a growing market for very small digital uses
where this type of product makes sense."
Looking Forward
A bigger-picture issue that SAA has been raising is how traditional RM
licensing systems can be innovated to better meet the changing needs of
customers who are increasingly moving from print to digital media. SAA
is engaged in broader discussions around this critical issue with Getty
Images and other key players across the stock industry.
SAA President Roy Hsu explains, "SAA is committed to maintaining the
momentum from the ongoing dialog started here on issues central to the
long-term business interests of both artists and distributors."
About SAA
The
Stock Artists Alliance (SAA) is the only trade association dedicated to
the business interests of professional stock photographers, supporting
its global membership with substantial information resources and
ongoing advocacy initiatives. www.stockartistsalliance.org
|
|
Last Updated ( Friday, 16 November 2007 )
|
