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Internet Advertising . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Tuesday, 20 November 2007 |
 At a time when traditional brick and mortar companies are starting to make significant use of internet advertising, the Interactive Advertising Bureau (IAB) has predicted that web advertising could exceed $20 billion this year.
The organization that represents more that 300 interactive companies made the prediction after it and PricewaterhouseCoopers released third quarter figures estimating internet advertisers spent $5.2 billion during the third quarter.
What the numbers don't tell us, however, is the size of an apparent surge this autumn in the use of internet ads by companies supplying traditional, rather than electronic, products and services.
This important development could bode well for continued growth in the sales of both internet ad space and the necessary commercial images, including stock photography. And, if this surge continues through the holiday season, IAB's $20 billion prediction could look overly conservative when fourth quarter figures are compiled.
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