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Getty Culls Channel . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Tuesday, 04 December 2007 |
 Getty Images has been pruning its collection of distribution partners around the world to eliminate a considerable amount of overlap and duplication, according an executive who is responsible for the company's strategy in this area.
Duncan Beard said acquisitions of Digital Vision, MedioImages, Stockdisc, Stockbyte and MediaVast have left Getty Images with too many companies subdistributing various products.
The director of indirect international sales said Getty has reduced the number by about one third, leaving it with about 200 partners licensing one or more products –– royalty-free, editorial or rights-managed imagery.
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