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Planning for Beijing . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Monday, 10 December 2007 |
 When your company is the official photography supplier for the governing body of a major sporting event, it must do a nearly flawless job if it wants to keep the assignment.
When that event happens to be the most prestigious sporting extravaganza in all of sports, your company had better get it right. It will be competing with the planet's most accomplished sports shooters and it certainly will be publicly embarrassed if it blows this one.
Which is why Getty Images spends so much time and effort preparing for an international Olympics. On-location preparations for the upcoming Beijing Summer Games began more than two years ago and will continue until the opening ceremonies in August, said Ken Menardis, director of photography for major events at Getty.
And, even as Beijing moves front-and-center, Getty Images' editorial division already has started work on the 2010 Winter Olympics in Vancouver, British Columbia. Preparation for the Olympics is a never-ending process for the world's biggest distributor of stock photography.
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