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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Monday, 21 January 2008 |
 Get to the decision-maker.
This is basic advice frequently heard from expert sales people.
And good advice it is.
Few business situations are more frustrating than selling a "gatekeeper" only to learn this contact person has been overruled by someone with more power.
Unfortunately, this problem can be a constant irritation for photographers and stock distributors who must deal with gatekeepers much of the time. A designer or art directors may love the product, but the boss or the end client may see things very differently.
Continue reading Gatekeepers . . .at the Stock Asylum
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