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It Changes Everything . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Monday, 28 January 2008 |
 Let's make something absolutely clear.
The sale of Getty Images should it occur changes everything.
The hiring of new Getty Images management without a sale should this occur changes everything.
Fresh leadership may take the company down the tubes, drive it to new levels of financial success or simply try a bunch of things that make no difference.
Whatever new managers do, one thing is certain. Getty Images touches every industry player directly or indirectly. When there are big changes at Getty Images, important factors change for everybody connected with stock photography.
This may seem obvious. We certainly think it is. But some have suggested that new Getty management won't make a big difference to the industry.
Heck! Even if Getty finds no qualified buyer, profound industry-wide changes are on the way. The simple act of placing the business up for sale has sent a powerful message Getty Images is vulnerable and current management knows it.
The perception that Getty's dominance is unassailable has evaporated. The industry paradigm is shifting. Change will occur.
But, how should photographers and small distributors respond? What should they do to assure success as the picture becomes clearer?
Read on.
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