Not as a human being, but as a photographer, designer, or image distributor. Who are you as a businessperson. What exactly do you do? What do you bring to the table that someone might buy? What are you not so good at? What would you rather not do?

It is rather astonishing that few small business people ask –– and answer –– these extremely important questions.

How, after all, can a potential customer know who you are if you don't know yourself? How does this customer know when to call you for an estimate?

So here is a suggestion.

Sit down right now and write a short sentence or two describing what you do (or really want to do) for your customers.

Continue reading Who are You. . .at the Stock Asylum