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Don't Sell Pictures. Sell What they Do . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Thursday, 28 February 2008 |
 (Editors Note: The following is adapted from a story entitled "Unsolicited Advice'" which The Stock Asylum published Wednesday.)
A picture isn't worth very much. Everyone has lots of them. They clog computer hard drives and spill out of boxes. Children cut them out of magazines (or download them from the internet) and paste them into school projects that will be discarded in a few days.
A picture isn't worth much. But what a picture does –– what the right picture does –– can easily be worth thousands, tens of thousands, hundreds of thousands, even millions of dollars to the company that uses it.
The picture is almost always the first element of an ad, brochure, magazine cover or web page that registers with a consumer. It is the handshake, the first impression. It is what cuts through the visual clutter and captures a consumer's attention.
Continue reading Don't Sell Pictures. Sell What they Do . . .at the Stock Asylum
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