|
Written by Ron Rovtar, Managing Editor, the Stock Asylum
|
|
Saturday, 01 March 2008 |
 The Interactive Advertising Bureau (IAB) estimates that sales of internet advertising was worth a record $21.1 billion in 2007, an increase of 25 percent over the previous year when $16.9 billion was spent on web ads.
The organization, which represents 375 interactive companies, and PricewaterhouseCoopers said fourth quarter internet ad revenues totaled about $5.9 million, which was a 13 percent increase over the third quarter and a 24 percent increase over the same period in 2006.
Final results for the third and fourth quarters of last year will be reported in May, the IAB said. Results are compiled from information provided by the top 15 online ad sellers. The IAB previously predicted the web 2007 ad spend would reach $20 billion.
Continue reading Web Ad Spending Up . . .at the Stock Asylum (SUBSCRIPTION REQUIRED)
|
