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Royalty-Free Orphans . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Friday, 07 March 2008 |
 It sometimes is a bit charming how people compartmentalize their logical facilities, using them selectively to justify emotion-based conclusions. We all smile and shake our heads at a wealth of stories that highlight inconsistencies in the human decision-making process.
Consider the traveller who refuses a flight insurance policy from one vendor, but buys a similar policy from another company that frames it as insurance against a terrorist attack.
(If you don't think this happens, search Google under "selling travel insurance against terrorist attacks." Clearly this pitch works and companies are using it.)
In our daily lives, such inconsistencies make us chuckle. They mostly are harmless and point to our basic, yet very complex, human nature.
In business, however, living with logical blinders can be financially disastrous.
Watching businesses stagnate or people lose their incomes is not charming under any circumstances. It can maddening when the problem is caused by those who recognize the obvious in one set of circumstances, but remain oblivious to it under other conditions that are, perhaps, closer to home.
We were reminded of this while posting a story about the possible revival of orphan works legislation in the U.S. Congress. Scuttlebutt has it that a new orphan works bill will be introduced this spring.
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