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Index Stock Disappears . . . |
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Written by Ron Rovtar, Managing Editor, the Stock Asylum
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Thursday, 20 March 2008 |
 A stock photography brand that has been a fixture in the U.S. marketplace since the early 1990s quietly disappeared early last week after its new owners decided their own brand offered more potential in North America.
Starting March 10, customers who accessed the Index Stock website were greeted with a short notice indicating they would be redirected to the new Photolibrary site. The message noted that all Index images remain available at Photolibrary.
"We simply thought we could create a better brand presence with the Photolibrary name going foward," explained Photolibrary Chief Executive Glenn Parker. He said, customers seem very happy with the change.
"The response has been quite good," Parker added. "You never know what will happen when you do something like this."
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